We don’t see things as they are, we see things as we are
Ethnography - foreign people
User centered design —> observing what people are doing with design
Behave so that people are not being observed
Good design has the human perspective in mind
Mindset and attitude in design ethnographie
Interviews, shadowing/observe, self-recording
Framed mindset —> one specific question looking for an specific answer
Open mindset —> open to changes, looks what comes and happens
Research setting design